Essential Campground Key Performance Indicators (KPIs)
To evaluate your park's performance and benchmark it against the industry, you must track these key operational metrics.
1. Average Daily Rate (ADR)
ADR measures the average revenue earned per occupied site per day. $$\text{ADR} = \frac{\text{Total Rental Revenue}}{\text{Occupied Site Nights}}$$ Use this to track pricing power and evaluate the impact of rate increases.
2. Revenue Per Available Site (RevPAR)
RevPAR combines occupancy and rate to show performance across the entire inventory. $$\text{RevPAR} = \text{ADR} \times \text{Occupancy Rate}$$
- Example: If your ADR is $60 and your occupancy rate is 70%, your RevPAR is $42.
3. Operating Expense Ratio (OER)
Tracks efficiency. $$\text{OER} = \frac{\text{Total Operating Expenses}}{\text{Gross Revenue}}$$ Healthy parks typically maintain an OER between 35% and 50%. A high OER indicates operational inefficiencies (e.g. water leaks, excessive staffing).
